All packages give the buyer the right to use the pictures for his/her promotion only. Examples of this usage include his/her website, company website, casting site, business cards, printed magazine article or online magazine. Any additional usage, such as book covers, movie posters, billboards, album covers, brochures, advertising, or any other situation that involves a third party, is something that have to be negotiated separately. Factors that determine the usage fees are; region (“North America”), media (“book cover”) and time (“six months from first publication”).